A smart recycling system

European Recycling Platform manages the recycling of used batteries, and therefore has an interest in ensuring that used batteries are not thrown into regular waste bins. The average Dane knows this. However, what the average Dane doesn’t know is that there is actually a rather advanced and smart system for used batteries, making it possible to extract raw materials and heavy metals so they can be reused in various new products. But for all of that to happen, we simply need to return our used batteries first. That was the message in the nationwide campaign for European Recycling Platform consisting of a campaign film, print materials, and outdoor advertisements.