Are we doing enough with each other?

Are we doing enough with each other?

Client: Højmark Rejser Our role: Branding, Film

'In families, we do a lot for each other. But are we doing enough with each other?'. That's the question we ask in the national campaign for Højmark Rejser – a Danish ski travel agency.

In the last decade, the communication about the ski travel industry has become more and more generic, making it very difficult for the target to tell one agency from the other. This prompted us to launch a new branding journey and positioning for Højmark Rejser.

SoMe/Web campaign film

Højmark Rejser collage

Through a thorough analysis of the skiing industry and travel market, our aim was to create a memorable campaign but also to entirely redefine the brand's purpose and brand perception.

So, instead of just showing mountains, skiing, weisbier, and happy families we've created an insight-driven campaign pertaining uniquely to their main target audience: families – as well as the company, Højmark Rejser, which is also family-owned.

Højmark Rejser collage

National TV spot

We found that the most authentic and true purpose of Højmark Rejser is to put family and togetherness on the brand agenda. Defining Højmark Rejser's purpose as following: to help families nationwide come together and strengthening their relations by DOING more with each other.