Stand Out With Pride
Client: Copenhagen Pride Our role: Creative concept development, copywriting, art direction, PR
The organization Copenhagen Pride challenges societal norms by motivating a world where everyone can love and live freely and in safety.
To demonstrate that this celebration of diversity and inclusion extends beyond Copenhagen, this campaign was strategically placed in unexpected suburban locations, which effectively challenged conventional thinking in those areas.
The campaign message was positive, peaceful, and respectful, encouraging everyone to ‘Stand out with Pride’. However, the campaign quickly encountered resistance and vandalism, and although it was repeatedly set up, it was torn down in 2 out of 3 locations.
The campaign gained national attention through various news sources – clearly proving how important it is to keep supporting and celebrating Pride!
