Liberty vs. military

Client: Rikke Gravengaard Our role: Branding, Photography, UX

Rikke Gravengaard is a Danish fashion brand with a shop in Frederiksberg. Since 2018, Rikke Gravengaard has designed and retailed clothing, bags, and accessories to make the colorful side of women shine.

The company has in a few years gone from being a small local shop to haveing ambitions about taking the Copenhagen fashion scene. To achieve this goal we developed a strategy to strengthen their position in the market. The solution became a webshop with associated identity, a finished drawing of the logo, a new tone-of-voice, and branding.

To highlight the aesthetics and style of Rikke Gravengaard's design, we developed a distinctive photo series that could serve as the backbone of the webshop's expression.

The colors in Rikke Gravengaard's design are particularly striking and inspired by liberty patterns, which is why we chose a location that could enhance this. An old Danish warship was with its large monochrome surfaces a huge contrast to the colorful and patterned collection.

Apart from that, did Rikke Gravengaard had a specific need to administrate the companies E-commerce, why we chose to build the webshop in the user-friendly CMS system Shopify.

Here the functionality was in focus, such as UX, integration of shipping, parcel labels, return and inventory management.