When wrong data makes bad situations

When wrong data makes bad situations

Client: Stibo Systems Our role: Film concept

Stibo Systems is a market leader in the Master Data Management business, enabling you to collect, store, analyze, and distribute data effectively across your organization by using specialized software. How do we showcase the importance of this with a twist of humor as B2B shouldn’t always mean ‘Boring to Boring’?

The solution, in this case, was to focus on the business, not the technology, expressed in the campaign theme ‘Master your data to master your business’ showing examples of what can happen to the end-user if you don’t have control over your data in a way that the CXO’s could immediately recognize as critical to their business.

The landing page which forms the launch pad for most of the campaign assets quickly became the number one ranked page.

Of the six emails created to launch the campaign assets, three of them recorded the highest CTR of any email Stibo Systems ever sent.

Several closed deals directly related to the campaign were recorded, not to mention a considerable number of sales leads for follow up, altogether generating a record-high ROI for the activity.