Are we doing enough with each other?
Client: Højmark Rejser Our role: Branding, Film
'In families, we do a lot for each other. But are we doing enough with each other?'. That's the question we ask in the national campaign for Højmark Rejser – a Danish ski travel agency.
In the last decade, the communication about the ski travel industry has become more and more generic, making it very difficult for the target to tell one agency from the other. This prompted us to launch a new branding journey and positioning for Højmark Rejser.