SoMe/Web campaign film
Through a thorough analysis of the skiing industry and travel market, our aim was to create a memorable campaign but also to entirely redefine the brand's purpose and brand perception.
So, instead of just showing mountains, skiing, weisbier, and happy families we've created an insight-driven campaign pertaining uniquely to their main target audience: families – as well as the company, Højmark Rejser, which is also family-owned.
National TV spot
We found that the most authentic and true purpose of Højmark Rejser is to put family and togetherness on the brand agenda. Defining Højmark Rejser's purpose as following: to help families nationwide come together and strengthening their relations by DOING more with each other.