The concept of "GENANVENNER" is based on a new song by Mika & Tobias, which puts sustainability and recycling on the agenda.
views on YouTube
15000 participating students
The campaign right now has over 15,000 participating students from more or less all parts of Denmark, and the song "GENANVENNER" has been viewed over 200,000 times on YouTube.
47000 kg batteries recycled
The campaign runs throughout March 2020, where we hope to change the behavior of both school students and parents.