Client: ERP Denmark Our role: Concept, Identity, Campaign Website, Campaign Material, Coordination, Distribution, Social
ERP Denmark asked for help to spread the message about recycling batteries to the entire Danish country. But how do you make stubborn adults change their habits? You affect them through their biggest influencers - their children.
Our suggestion for a solution was a nationwide collection campaign of batteries for Danish public schools / private schools, where the students compete to win a concert with the YouTubers 'Mika & Tobias'.