Liberty vs. military
Client: Rikke Gravengaard Our role: Branding, Photography, UX
Rikke Gravengaard is a Danish fashion brand with a shop in Frederiksberg. Since 2018, Rikke Gravengaard has designed and retailed clothing, bags, and accessories to make the colorful side of women shine.
The company has in a few years gone from being a small local shop to haveing ambitions about taking the Copenhagen fashion scene. To achieve this goal we developed a strategy to strengthen their position in the market. The solution became a webshop with associated identity, a finished drawing of the logo, a new tone-of-voice, and branding.