To highlight the aesthetics and style of Rikke Gravengaard's design, we developed a distinctive photo series that could serve as the backbone of the webshop's expression.
The colors in Rikke Gravengaard's design are particularly striking and inspired by liberty patterns, which is why we chose a location that could enhance this. An old Danish warship was with its large monochrome surfaces a huge contrast to the colorful and patterned collection.
Apart from that, did Rikke Gravengaard had a specific need to administrate the companies E-commerce, why we chose to build the webshop in the user-friendly CMS system Shopify.
Here the functionality was in focus, such as UX, integration of shipping, parcel labels, return and inventory management.