For skilled hands only
Client: Københavns Tekniske Skole (KTS) Our role: Branding, art direction, copywriting
We wanted to attract the students in a new way to Københavns Tekniske Skole/Copenhagen Technical College (KTS), the capital’s technical college, and one of Denmark’s largest technical colleges. Usually, technical education is marketed as very “hands-on”, often portraying a mason or a carpenter in their working clothes with their preferred tools.